Men of Valour Brand Design

This is still one of our favorite brand designs. When KPC (now Watoto Church) was launching its men’s ministry, the chose a name that portrayed strength, steadfastness, courage and well… valour. Elemental Edge was tasked with visualizing the brand. The direction we chose was medieval, a time when men were brave and chivalrous. The logo has elements of a sheild, a sword and a helmet, symbolizing the roles of nurture, protection and defense that men play. It also has subtexts of the armor mentioned in the bible.

Software: Photoshop